For first-party ads (those hosted directly on the page), ad blockers can sometimes prevent the ad from displaying correctly. These add-ons use available ad scripts to block web page requests to load third-party ads (those not hosted directly on the page itself). Knowing Chrome’s built-in blocker has these limitations, most people instead turn to separate browser extensions. Google doesn’t block YouTube ads, for example, because YouTube is part of Google, and both sites profit from those ads. Ads are how they make much of their revenue. The reason Google takes this approach? Well, Google is, first and foremost, an advertising company. Ads that are especially intrusive or annoying are blocked others ads will still appear on the pages you view. How ad blockers work on Google ChromeĬhrome’s built-in ad blocker (or limiter) is set to keep ads within a specific range of acceptability, using something called the Better Ads Guideline.

Before we explain how to enable / disable ad blocker on Chrome, let’s first examine how Chrome’s ad blocker works, and what it can and can’t do. If you’re looking for better experience and privacy, you should also consider third-party extensions like AdBlock Plus, or browser-native ad blocking, as you’d find in privacy browsers like Brave. Many ads will still get through, even with Google’s tool turned on-ads that are both annoying and privacy-invading. But note that this tool isn’t so much an ad blocker as an ad limiter. And you can turn on / turn off ad blocker on Chrome at any time. Did you know Google Chrome has a built-in tool that can limit the number of ads you see while browsing? Like most ad blockers, Chrome’s service improves the user experience by reducing unwanted pop-ups, and stopping the noisy autoplay videos you find on many sites.

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